What is togetherness to you? What does community mean?

"Community,” Demian said, “is a beautiful thing. But what we see blossoming everywhere is by no means that. It will arise anew from the mutual understanding of individuals, and after a time the world will be remodeled. What is now called community is merely a formation of herds." -Hesse

It's is curious that this is how social media has made me feel, that we are merely forming herds to make the marketing easier.