How do those quirky Youtube couples figure out they might be quirky enough for YouTube?

There are several Youtube couples that are cute and all, but how do they know that? did they say “oh my God we’re so cute, Let’s make a video and see what happens?” or did someone say “oh my God y’all should make a YouTube channel”?

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BohoBabe · M

They look in the mirror, they realize they're hot, so they make a channel.
Also, the successful ones usually have media training and a team working with them.