Twitters loss of revenue…

Particularly adverting revenue which comes from tracking user’s activity across multiple apps took a major hit when Apple introduced the “do not follow” preference for all iPhone users.
Facebook, Instagram, Google and other social media companies have also taken a big hit.

One wonders how they might find alternative sources of revenue because we are talking in the hundreds of billions in loss of revenue for each company per quarter.

If Elon doesn’t allow Twitter to keep a check on hate speech and right wing extremism it will only cause further pain for Twitter by driving away advertisers and killing vital revenue streams.

I would imagine that most users on this forum that use iPhones are happy to keep their app usage data private. I know I am.

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SW-User

So this is now being compared in revenue from one smart phone company, social media platform to another... of course it is. I might suggest we are letting them invade our lives too much and all of them need to learn their audience more, but all of them rather have an audience listening to them. It's rather ironic when they battle what constitues free speech, they mean speech they approve and want to brand themselves around.

justanothername · 51-55, M

@SW-User Free speech is “relative”. We are all entitled to have our say but some forms of speech can be harmful to others or to companies brand names or products which can often mean that companies will often seek to distance themselves from a person they sponsor by stopping any payments to that person because of the harmful statements they choose to make online that impact other people.

I don’t have a problem with those consequences.

MrBrownstone · 46-50, M

Some companies aren’t advertising because Elon bought Twitter. But they will be back. Just like companies only care about LGBTQ in June .

helenS · 36-40, F

Another iPhone user here. I do the same.
Although I have to say I prefer to use my Mac when I'm on SW. I have no Twitter account.

hunkalove · 61-69, M

Facebook is laying off 11,000 employees. Will SW be next?

helenS · 36-40, F

@hunkalove Who knows, maybe SW will fire 25,000 employees? 😏

hunkalove · 61-69, M

@helenS I'll betcha SW doesn't have any employees.

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SW-User

I don't know how any site survives on ad revenue alone, adblocker extensions for web browsers have been around for years ... and at the same time it's so weird to always see the average Internet use be so entitled about what a site should provide them, for free, and while also respecting their privacy (but somehow, paradoxically, also protecting other users from deception by other users).

For social media in particular, it seems like the only workable model in the long term is for social media to just cease to exist.

For news sites in particular, it seems like the only workable model in the long term is hard paywalls (not defeatable soft paywalls), maybe not even any free sample news stories, and perhaps blocking aggregators like Google News. News sites offer more value than any social media site.

You may not be able to block an ad on a tv newscast or in a printed newspaper, but ads on the Internet are something that won't survive.

justanothername · 51-55, M

@SW-User You have highlighted one of the biggest dilemmas that companies face regarding online content. How to monetize it.

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