Has anyone tried Lume? Does it actually work?

If you don't know what it is, it's a lotion that you put on as a deodorant. You can apply it to any part of your body to control odor. The woman that invented it says it's "effective" for up to 72 hrs and keeps body odor at a zero "stink level" on a scale from 0 to 10. I call BS! I'm curious if anybody on here has actually used it?