What’s special about Trader Joes?

I see several of you posting about this store and I’ve never been so I’m curious what is so wonderful about it?

I see that we have a store not too far from me so if you guys tell me about it, might make the two hour trek to go out there

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SW-User

One item in particular that is popular is the 2 buck chuck which is a bottle of wine for 2 dollars. You can enter contests too. It has been awhile since I have been there, and I am sure the store has made many changes for the customer