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Why are people so concerned about being in fashion?

Or buying the newest device which is very minimally different from the previous version, when you have the previous one already? Wake up, sheeple! Consumerism and corporatism. Consumerism and corporatism everywhere...

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4NeonFun

I dunno somebody decided to slap a logo on something, people start buying it and then they tell others and it continues as childish as "well everyone else is doing it" I guess because we evolved to be a social group and then doing what the social group does... I suppose there is more to not looking dated when you are out on the town or something.