This is interesting. Apparently, Fiat Cryshler and Renault are really considering to merge with each other.

A new holdings company with a fifty-fifty split. One just have to wonder what kind of weird shit the final products are going to be. It's like having a lion to mate with a honey badger.

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uniglow · 36-40, M

This happens all the time. What they tend to end up doing is keeping the same individual marques but occasionally reuse parts where appropriate, and looking for cost-cutting opportunities (rather than forge a new identity). If you think about it Fiat Chrysler are already producing vehicles are diverse as Maseratis and Jeeps and neither really impact the other.

Renault own Alpine, which has interesting crossover potential with Maserati. Equally, Renault own Dacia (a growing force) and a large stake (45%, I think) of Nissan. A merger opens up real potential.

ZonkeyBalls · 46-50, M

@uniglow Renault has agreed to put the Nissan co-operation deal on ice for the time being. That was the main requirement behind this new proposal.