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Maybe because they make a really good first impression and come across as more attractive and charming. They put more effort into their appearance too, generally, and give the impression they have high sexual prowess. It's mostly surface and the charm fades..
Research says it's something to do with the ‘dark’ personality traits such as narcissism, psychopathy, and Machiavellianism—otherwise known as the ‘dark triad’ of personality traits.
Interesting article here if you want more in depth:
https://www.zoosk.com/date-mix/dating-advice/dating-advice-women/why-do-girls-like-bad-boys-what-we-can-learn-from-the-science-of-attraction/
Research says it's something to do with the ‘dark’ personality traits such as narcissism, psychopathy, and Machiavellianism—otherwise known as the ‘dark triad’ of personality traits.
Interesting article here if you want more in depth:
https://www.zoosk.com/date-mix/dating-advice/dating-advice-women/why-do-girls-like-bad-boys-what-we-can-learn-from-the-science-of-attraction/