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It's not the amount of money you spend

Travis Kelce’s Father Ed On If He Has To Buy Taylor Swift Gifts: “Well you know, having to buy Taylor (Swift) a present is like trying to buy Jason (Kelce) or Travis (Kelce) a present there’s nothing they want they already don’t have, there’s nothing they’re thinking they might get that they already haven’t already figured out, you can’t go that route you have to look beyond that and you have to dig down and come up with something special, the amount of money is meaningless, you’re not going to impress Taylor Swift with a gift that costs $100,000 but you need to get something that tweaks the strings of her heart that you spent 10$ on and she would just be all gouy, you have to find something that triggers the emotion.

This is true for me as well. Some of the best gifts I have received have not been expensive at all. The best gift lets the receiver of the gift know that the giver of the gift "understands you."
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TinyViolins · 31-35, M
My gf spent hundreds of dollars last Christmas buying me stuff for hobbies that I don't even have. I would've been happier with a new pair of slippers or a bottle opener or something useful. I mean, the gifts she got are cool, but she only bought them because she was married to the idea that we'd be doing hobbies together once we moved into our new house.

I still love her, but she kinda lives untethered from reality a lot of times and it's not at all reassuring