I Love Books

What will the next book you read be?

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It's not a book, but I'm gearing up to read "The Boron Letters".

It's a collection of letters by one of the greatest copywriters of all time, Gary Hallett (sp) to his son about life, work, and how to write good copy.

VioletShadows · 51-55, F

@YourBuddyRandall That sounds really interesting.

YourBuddyRandall · 26-30, M

@VioletShadows it does? I have mixed feelings. I love the psychology of advertising, but I don't like the feeling that I'm manipulating someone. So we'll see.

VioletShadows · 51-55, F

@YourBuddyRandall It is possible to fill needs and have a good motive. But you are right, many people don't have the best motives.