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FreeSpirit1 It's not acting like a publisher when it moderates user's posts based on terms of service that users agreed to when they signed up. If the ToS are too restrictive for you, you can go somewhere else like Gab that only limits blatantly illegal content.
The mistake you're making is thinking that the users are the site's customers. The users are its
product. The real customers are the advertisers who pay the bulk of the site's income. Twitter can't just run on user fees even if Musk thinks he can increase income by charging for the blue check mark or for premium service. Commercial advertisers won't want their ads running next to posts expressing "opinions" like the Holocaust never happened or Black people were better off as slaves. From a business standpoint, Musk has to figure out how to balance moderation on one hand to avoid pissing off the right wingers who think they should be able to say anything they want with no consequences, while not driving away advertisers who don't want to be associated with anything controversial.