Why is the plight of the Ukrainian people seeming more important than that of the Kurds, Palestinians or Yemeni people?

The Palestinian conflict has gotten more news than Ukraine at numerous points throughout recent history whenever things heat up. The basic reason why Ukraine's at the forefront right now is that they're currently fighting the first major conventional war since Korea; this is when the action's happening. Generally speaking, the Ukraine conflict is a much more cohesive story because it's being fought between highly-organized countries with clear and major differences to each other, which makes it considerably easier to follow. The fact that it's geopolitically important to Europe also contributes to the greater coverage, as does -- unfortunately -- the skin color of the combatants.