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Who Paid Cambridge Analytica?

The Trump campaign, said it paid Cambridge Analytica, a total of $6M for its services.

When you do the math, it costs a lot more than that, to purchase the data used for the campaign, from Facebook.

This is just for the data.

I assume Cambridge Analytica, is not running a charity, so who paid the balance, AND, Cambridge Analytica's fees?
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WalksWith · 51-55, F
The Mercer family?
@WalksWith
Yus.
Byron8by7 · M
@WalksWith

Correct.
Northwest · M
@WalksWith They donated data services to the Brexit campaign, so, yes, it's possible, but their Super PAC does not have enough money to cover this particular bill (as far as I know).
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Northwest · M
@LvChris They did pay them for data to support the Brexit ad targeting as well. They're "global" bigots.