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OogieBoogie Benedictine monasticism
What started out as one monk creating a retreat where people could live orderly and intentional lives in a time of tumult eventually became the literary and bureaucratic backbone of the power structures of that day and age.
burghers and the birth of the middle class
They did not overthrow their feudal lords. They learned skills that were marketable and acquired wealth that had been reserved only for those born into nobility before then. This became political leverage over time.
Early Christianity
In the beginning it was a cult of weirdos. But because the practitioners were so happy and at peace at a time in history that was quite dark, this attracted people from all walks of life. This decentralized mode of spread took it very far.
Agriculture
Functional adaptation that outcompeted for population density.
Bitcoin
Didn’t fight central banks in court.
It created an alternative ledger system and spread through voluntary adoption.
Air travel
Didn’t win by ideology.
It was faster. It scaled. It diffused.