Bud Light Officially Loses Its Crown – Another Beer Just Topped Them to Become America’s #1

"Anheuser-Busch InBev (ABI), the parent company of Bud Light, sold $297 million worth of the bumbling brew for the four weeks ending May 28 — a 23% drop from the same time period the year before, according to consumer behavior data analytics firm Circana.

And who took the crown from the popular king of beers? A Mexican pilsner-style lager that has been delivering refreshing suds for almost a century.

Modelo Especial ranked No.1 in May, with $333 million in sales — a 15% increase from 2022, according to Circana data. That places Modelo in the top spot over its rainbow-loving competitor.

You have to question Bud Light’s latest performance in the market. Is second place in sales considered the “Queen of Beers” ?

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originnone · 61-69, M

I'd have preferred if they had stuck to their guns.

Musicman · 61-69, M

@originnone Do you mean stayed woke or never have gone there to begin with?

originnone · 61-69, M

@Musicman I really mean I wish they had done what they believed in and stayed the course, rather than pandering to their "base." That's what the chick fil a is doing, and I respect that.

Musicman · 61-69, M

@originnone Anheuser Busch would have gone out of business. Chick fil-A won't. They are ingrained in the younger crowd.

originnone · 61-69, M

@Musicman You may be right...but I would think they do enough research to have known that before they started it....I mean (no offense intended), you figured it out....why didn't they?

Musicman · 61-69, M

@originnone Because they wanted to jump on the Woke band wagon thinking it would be great. That everyone loves Woke and they would pick up new customers.