Bud Light Officially Loses Its Crown – Another Beer Just Topped Them to Become America’s #1
"Anheuser-Busch InBev (ABI), the parent company of Bud Light, sold $297 million worth of the bumbling brew for the four weeks ending May 28 — a 23% drop from the same time period the year before, according to consumer behavior data analytics firm Circana.
And who took the crown from the popular king of beers? A Mexican pilsner-style lager that has been delivering refreshing suds for almost a century.
Modelo Especial ranked No.1 in May, with $333 million in sales — a 15% increase from 2022, according to Circana data. That places Modelo in the top spot over its rainbow-loving competitor.
You have to question Bud Light’s latest performance in the market. Is second place in sales considered the “Queen of Beers” ?
And who took the crown from the popular king of beers? A Mexican pilsner-style lager that has been delivering refreshing suds for almost a century.
Modelo Especial ranked No.1 in May, with $333 million in sales — a 15% increase from 2022, according to Circana data. That places Modelo in the top spot over its rainbow-loving competitor.
You have to question Bud Light’s latest performance in the market. Is second place in sales considered the “Queen of Beers” ?
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