Who are these people who are willing to pay $30 to see live-action Mulan?

If you haven't heard, Disney is releasing their live-action Mulan movie on Disney plus for an extra $30 pay-per-view style distribution. But seriously, who is going to pay $30 for that? Especially now, of all times, when people have less money than ever? Am I crazy or does that just seem like a dumb move? It's like begging people to pirate it.