Would a wealthy celebrity asking you to donate to a GoFundMe for a deceased relative piss you off?

Actress Sarah Hyland of the hit tv show Modern Family implored fans to donate to a GoFundMe page set up for her belated cousin who was killed in an automobile crash by a drunk driver. This was controversial because she is a multi millionaire. Context is everything. Assuming she's the richest in her family & likely gets hit up for cash often, is the backlash fair?