Can you all explain why plenty of users on here don't know this song or him even though he lived in Canada?

So this is a Punjabi/Jatt song Winning Speech by the singer Karan Aujla. I am a Bengali person living in Bangalore in India for many years so I am not that familiar with Punjabi music but this song seems catchy and are used in car videos on YouTube in Indian cities including Bangalore. But I posted this song and other songs by him on this site and many were unaware of this song or the singer but can you explain why? Karan Aujla was born in Ludhiana district of Punjab in India but he lived in Canada too for many years. Canada is a western country so I thought maybe even plenty of westerners on here will know him and I thought he was popular at least in North America even among many westerners and not just Indians. In 2023 tho, he relocated to Dubai but still Dubai is global as well so I thought he was world famous and many knew him so was surprised when some users said they don't know him or they dont like the song or don't know it. What do you feel? Here's the song

[media=https://youtu.be/pIHdgH6ncto]