The correct phrase is "cold as hail," as "hail" refers to frozen precipitation and is therefore associated with extreme cold, while "hell" is typically linked to heat and fire, making "cold as hell" a contradictory statement
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Read Dante. At the bottom of Hell, Lucifer is a three-headed being trapped in ice and gnawing on three famous traitors (Brutus and Judas - I forget the third). Dante's Hell gets colder the further down you go.
