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Bud LIte lost $1.4 billion in revenue

The cause was the unwise decision to have some guy pretending to be a woman as its mascot when everyone knows that Bud Lite was consumed mostly by males pretending to be men.
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Didn't work out well for Target, either. These DEI test balloons don't float well.
AthrillatheHunt · 51-55, M
@BizSuitStacy they float like a lead zeppelin .(shout out to the greatest band of all time. lol).
atlantic59 · 61-69, M
@AthrillatheHunt nice how you slipped that one in