At what point do mass shootings cease to be news?

I observed a guy walk into work, glance at the tv news showing the aftermath of the Virginia shooting, mumbled " another one, huh", made himself a cup of coffee and went back to work without a second glance at the tv.
People shot dead at a Walmart?
That's just Wednesday in America.

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Ynotisay · M

It's been an interesting progression towards apathy. Happened quickly. These situations almost always follow the same script. We just plug in new details. And I think since we know that nothing will change it seems that it's become more of a contest to apply blame to the 'other side.'