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ArishMell · 70-79, M
@Azlotto Dr. Watson is half-way there. The flaw is that the claim is ambiguous. It says only the company has always been committed to quality. It does not say its products are of low quality but neither does it say they are of high quality! In fact it does not really say anything about the food's actual quality.
Their products are probably as good as most other leading brands', but the slogan is as meaningless as a "mission statement" or the claim "ISO9001 Registered".
(I am the sort that advertising agencies probably love to hate, because I read their slogans, claims and hanging %-ages critically, not only for what they say, but also for what they [i]don't [/i]say! Perhaps I was a barrister in another life; and no, a 'barrister' is not a dyslexic waiter in a pretentious cafe! )
Their products are probably as good as most other leading brands', but the slogan is as meaningless as a "mission statement" or the claim "ISO9001 Registered".
(I am the sort that advertising agencies probably love to hate, because I read their slogans, claims and hanging %-ages critically, not only for what they say, but also for what they [i]don't [/i]say! Perhaps I was a barrister in another life; and no, a 'barrister' is not a dyslexic waiter in a pretentious cafe! )
