Age old question. Is it pronounced "Gif" or "Jif"?

Stands for Graphics Interchange Format. That should be hard enough evidence right there. Hard "G" in Graphics, it's not Jraphics! so GIF is the logical choice right? Not Jif, we're not making peanut butter here.

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ABCDEF7 · M

How do you pronounce "Gel", "Gist" and "[b]G[/b]"?

There is no rule that an acronym should be pronounced the way first letter of the words in the phrase are.

It should not be any more point of debate when the creator himself tells, it is pronounced with soft g not hard.