WTF is the 'gender pain gap' ?

One of the big drug companies making painkiller drugs (RB) is currently running TV ads targetting women specifically talking about a 'thing' called the 'gender pain gap'.

Is this a problem that doesn't exist, or something that's been re-invented as a way to market pain drugs to women?

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zonavar68 · 56-60, M

Now there's a new trend called the Gender Age Gap to sit alongside both GPG's (Gender Pain and Pay Gap).