"Similar Worlds: people like you" means --

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People on Similar Worlds are similar to you

People on Similar Worlds will like you

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That slogan has at least two possible meanings and it always makes me pause and think.

Which do you think it means?

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OogieBoogie · F

i think it means an idealised delusional reinforcing of an advertising meme that is basically bullshit .

ie, Redbull gives you wings .

Both absolute crap to suck you in .

Edit: Not saying SW is bullshit, just saying, when it comes to the initial popularity and lure of a product, its all in the packaging.