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Why did Apple endorse that stupid U2 album "song of Innocence?

So stupid it's beyond comprehension. I love the old U2 tracks, their new songs are crap.

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Mordi · 31-35, M

It cost Apple $100 million. What I can find online it was about "image, branding, positioning and hype". Hard to measure if it was worth it. But that amount of money is spare change to them.

Whiteflowerintheocean · F

@Mordimoux: First thing I did is remove it. If it was U2 earlier albums....sweet. This new shite sounds like demons screeching on a cold windy day.

Mordi · 31-35, M

Yes, millions of people removed it immediately. But millions of people also listened to it. It was also around that time they bought Beats from Dre. They were making strives towards music. Don't know why they chose U2 specifically. But you can't please everyone.