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Why did Apple endorse that stupid U2 album "song of Innocence?

So stupid it's beyond comprehension. I love the old U2 tracks, their new songs are crap.

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Perhaps they paid Bono a large wad of money to allow them to do so? Just a thought :)

Whiteflowerintheocean · F

@Justbychance: It has to be something to that effect.

@Whiteflowerintheocean: I think it is because if there is no 'reward' in it then neither party would be interested even in the idea :)