Friends expecting support for their business?

If I don't acknowledge someone's accomplishment, I'm ousted and called a "hater"

If I do give positive feedback it's "not good enough"

I don't support my friend's businesses, they expect that I support them, I'm not refusing nor am I berating what they're passionate about, but what I won't do is sit back and act like I really care either, what they eat won't make me shit.

Also people need to stop throwing the word "hater" around without exact clarification over the situation, also makes It seem like they're not taking accountability for their own emotions to lunge a insult as such.