Media marketing insanity is being taken to a whole new level.
Following recent incidents where the German clothing company Hugo Boss
(suppose i ought to say *registered trade mark* in the hope they don't try and sue ME for even mentioning it !)
Has sued ANY company either using the word 'Boss' or adding it to their advertising blurb as a supposed 'breach of copyright', the British comedian Joe Lycett has today, officially changed his name to the same 'Hugo Boss' by way of demonstration.
The Hugo Boss company has been sending 'cease and desist' letters to ANYONE using the word 'Boss' and suing even charities that have used it !
https://www.bbc.co.uk/news/entertainment-arts-51703859
(suppose i ought to say *registered trade mark* in the hope they don't try and sue ME for even mentioning it !)
Has sued ANY company either using the word 'Boss' or adding it to their advertising blurb as a supposed 'breach of copyright', the British comedian Joe Lycett has today, officially changed his name to the same 'Hugo Boss' by way of demonstration.
The Hugo Boss company has been sending 'cease and desist' letters to ANYONE using the word 'Boss' and suing even charities that have used it !
https://www.bbc.co.uk/news/entertainment-arts-51703859
56-60, M
