Definitely. I worked for a small company that was developing a glucose monitor watch that was functional, but a bit clunky. At the time it was the only thing like it on the market. The movie Panic Room came out, and thanks to a Hollywood invented sleek sexy glucose watch in the movie our company failed in just 3 months.
@cultofaction Of course we couldn't! Theirs was completely fictional...a movie prop that still isn't on the market 15 years later. Reality never matches up to fiction. But of course people just saw a sleek sexy looking product and in spite of ours being the only one to actually work, it couldn't match the Hollywood created expectation.
@cultofaction Because what they saw on the movie was this
But what we were making was this
You can see why people wouldn't order after they got their impression from the movie. Before that movie came out we were doing very well. After it came out all I heard (I was in the sales team) was "I want that watch from the movie".
Believe me, our engineers were working to create something similar, but without the sales of the current model we just couldn't stay afloat long enough to make it happen.
