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What are your thoughts on "the customer is always right"?

I don't agree with it. Some people think they can go around acting like straight up jerks to employees.
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SW-User
In business, that's what counts. It means no matter what, don't take what the customer does personally. The aim is to get the job done, make money. Do your job, or find a job where there are no customers to deal with. Some people are indeed jerks, idiots but better to rise above this ;)