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How to start a cult?

Wait, this kinda seems lile a weird question. Literally me and my roommate were talking about cults and. Well, IDK. ITS JUST A QUESTION.
I lost my train of thought writing this and couldn't be bothered thinking about it.

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Teirdalin · 31-35

Spooky stories would suggest making a hideout in the sewer, then finding some ancient god to worship, buy a nice black robe, and then leave vague clues and cryptic messages around for potentially unstable people with enough brains to solve them to find and follow through on.