Something striking I've noticed, all the fast food restaurants offer Coke only now days.
Used to be a 60-40 mix of coke and pepsi and now I don't see Pepsi at all. Can't remember the last time I saw Pepsi on the shelf at my local 7-11 and supermarket.
Can't even remember seeing a Pepsi advertisement at all this year.
Some of the biggest fast food restaurants are also a conglomerate of the same companies that own soft drink companies, that is probably the reason why. This is from an article a few years back.