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Why is it that SOME food chains decide to ONLY be in certain areas of the country?

Example: Zaxby's... NO WHERE near where I live now, closest one is an 8 hour trip to Kentucky. 馃槀
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quitwhendoneM
Zaxby's is good. But a place called Raisin' Canes is better.
LireaSemaji26-30, F
@quitwhendone that鈥檚 the second time someone鈥檚 said this. The closest one is 2 hours from me. I鈥檒l get there some day
quitwhendoneM
@LireaSemaji Zaxby's or Raisin Canes?
LireaSemaji26-30, F
@quitwhendone raisin canes
quitwhendoneM
@LireaSemaji I really like it. Check it out, if you like fried chicken strips.