Why do nail polish shades comes in names or naughty phrases

Within the shades of pink I found "Kiss the bride" its colour is close to white and "Just a lily bit" the exact light pink I guess. There's this deep dark green shade named as "W.T.H." was it "what the hell" probably "what the heck"..lol how did they come up with those names haha 😃

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SW-User

Fetish, O, Seductive lipsticks by M.A.C. and Better Than Sex mascara by Too Faced are worth mentioning here.

Sex sells.

Sepia · 36-40, F

I heard "Better than sex"

SW-User

It's quite good by the way.