Why do nail polish shades comes in names or naughty phrases

Within the shades of pink I found "Kiss the bride" its colour is close to white and "Just a lily bit" the exact light pink I guess. There's this deep dark green shade named as "W.T.H." was it "what the hell" probably "what the heck"..lol how did they come up with those names haha 😃

This page is a permanent link to the reply below and its nested replies. See all post replies »

SW-User Best Comment

Because advertising and marketing is deceptive in nature and they are always throwing a bunch of shit at the wall hoping something will stick so you'll give them your money. That's all.