So why are people burning their Nike shoes?

@Jimmyorjames So this is a cool comment! See there is this famous (...) footballer Colin and he started protesting the anthem played at the start of games. (any bells ringing yet?) Some people loved and hailed him as a hero of the oppressed while others villiffy him as an unpatriotic mongrel! You, living in a different country have no clue and could probably care even less, which I feel is an important reminder of how little some things matter. The Apparel company Nike ran a big flash TV ad to start the new season with you know who as the star. The burning of artifacts is a traditional folk response now used to supplant the recently disfavored practice of burning a witch. You may be more familiar with the legend of the burning Beatles records in the 60's when one of the band (John I think) bemoaned their fame by saying they were being treated like they were more popular than Jesus.