It is produced in western algeria, right here where I live , gluten free , ethically sourced. It is from one of the few farms I go to not worrying about wheat stuff. And I don't have to worry about labour and child abuse. I feel more confident, besides the fact that their products are delicious, though expensive.
This chocolate been in the European market for more than 8 years. It got so famous recently due to influencers discovering it and talking about how better it is than Nutella.
EU suddenly released that the suppliers did not get an authorization related to milk products and decided to ban it.
My friends and family could have it over there until influencers , once again, ruined it and of course probably crony capitalism.
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@Miram The current EU regulations are possibly a bit excessive, but they were largely driven by a French company illegally using low grade silicon for breast implants.