Ok. The real did you know: In Sweden blood donors receive a text when their blood is used to save someones life.
Donors receive a "thank you" text after donating.
Follow-up:
Donors receive a text when their blood is used to help someone.
Nudging:
Donors can opt-in to receive texts to encourage them to donate again.
The text message program was launched to: Combat low donation rates, Help donors understand the impact of their donations, Encourage donors to donate again, and Generate buzz on social media.
The program has been successful, generating a lot of visibility on social media and traditional media. It's also helped people talk about blood donation with their friends.
