Ok. The real did you know: In Sweden blood donors receive a text when their blood is used to save someones life.

Acknowledgment:

Donors receive a "thank you" text after donating.

Follow-up:
Donors receive a text when their blood is used to help someone.

Nudging:
Donors can opt-in to receive texts to encourage them to donate again.
The text message program was launched to: Combat low donation rates, Help donors understand the impact of their donations, Encourage donors to donate again, and Generate buzz on social media.
The program has been successful, generating a lot of visibility on social media and traditional media. It's also helped people talk about blood donation with their friends.

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OlderSometimesWiser · F

Very cool, I so admire the cleverness involved. Find myself wondering if the families of deceased organ donors would appreciate knowing when their loved one’s organs have been used to save a life. Though of course it’s never an experience they’d want to repeat, perhaps it could bring some comfort. And facilitate discussion causing more people to choose organ donation.

Bexsy

@OlderSometimesWiser my sister received a liver. She said the family was notified but her identity was confidential.

ineedadrink · 51-55, M

@OlderSometimesWiser I know a family who got to listen to their deceased son's heart beating in the recipient's chest. Very powerful for them.

OlderSometimesWiser · F

@Bexsy Oh wow, that’s amazing. Hope your sister is doing well. 🙂

OlderSometimesWiser · F

@ineedadrink Incredibly powerful and so very touching!

Bexsy

@OlderSometimesWiser she had a long couple years recovery but she is doing well now. I'm so thankful to that family, my two sisters is really all the extended family I have, besides my kids