Why do people pretend like modern culture isn't culture?

Do these people think culture is some fixed, eternal thing that our ancient ancestors codified one day and left alone?

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Culture is something that becomes deeply ingrained in society over time, passing the test of time. In the process far more trends and fads come and go, attempting to become part of culture but failing and falling by the wayside, only becoming part of culture as retrospective pieces of nostalgia. As one grows olders and sees these cycles, one becomes more skeptical of the lasting power of each "new culture" as it pops up.

BlueVeins · 22-25

@dancingtongue I think you're thinking of tradition, "fads" are part of the culture in the time that they're practiced.

dancingtongue · 80-89, M

@BlueVeins You are probably right, although traditions are strongly interwoven with culture in most cases. But you are right that fads are too, but of fleeting duration. So I'm not sure parsing the two apart changes the point I was trying to make that much. I found this discussion helpful:

http://www.differencebetween.net/miscellaneous/difference-between-culture-and-tradition/