I don’t get it when people compare cancel culture to the free market…

Isn’t the free market just having the right to not want to do business with someone? For whatever reason?

I mean, if someone wants to boycott then that's fine and that’s their choice,
but if they don't want to boycott then that's also their choice

But from what I’ve seen, a cancel culture mob will not only bully, send death threats to and doxx the person they’re trying to cancel, but they will also come after anyone else that does business with said person, customers etc?

I mean like, if you’re actively trying to stop someone who wants to do business with someone else then how is that the free market?