Is Santa Claus Black, White or Brown skin?

It a debate I just heard on local talk radio this morning and I wonder what you members of SW think

Update:

Santa, is a skinny midget Asian woman with buck teeth

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justanothername · 51-55, M

White skin. He was Nordic. You can visit the home of Santa up in Lapland in the top of Finland.

Coca Cola gave us the old guy with white beard and red suit in one of their earlier marketing campaigns. It worked so well that the concept of Santa as a jolly old guy in a red suit stuck with us and has been that way ever since.