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Why do some companies don't reply to the poor online reviews and improve their customer service?

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SumKindaMunster · 51-55, M
They don't care. That's so they have documentation in case your complaint goes viral or something. Never complain through official channels unless you know you were clearly wronged and the company will have no choice but to respond in your favor.

But don't waste your time complaining because their policy dictates you aren't entitled to what you want. They will just ignore you.

If you have something outrageous to report consider putting it on social media on their public facing websites. They may be forced to address it then.