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Why was the fairness cream invented?

I mean what might have gone in human’s mind to invent such a thing that so much endorsed discrimination?
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As in making skin colour more fair?
Jenny1234 · 51-55, F
@ImperialAerosolKidFromEP as in a skin lightening cream?
Fertilization · 36-40, F
Fertilization · 36-40, F
@Jenny1234 Absolutely