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I Will Take As Many Words As I Want To Write This Story

[b]My recent letter to Victoria's Secret and John Menas[/b]

[i]It's no secret this company is failing. It is failing the market and investors in their parent company, L Brands, but it is also fails women as a whole.

I worked in a store as a beauty and makeup adviser in 2012 when we had a make up line. After that I apprenticed at Clinique-a program that has ended. I saw young women after young woman come in and leave happy with what they bought. I also saw many in tears as the store was great for their friends but NOT for them. They did not exist to VS and the corporate heads at VS and then Limited Brands. So many came to me, in tears saying "Why do you not carry clothes I can wear. I have enough of your scents. I want clothing and lingerie". Some them asked me to do something about it which I could not.

i have watched this store rebuke the + size community since it inception. I have shopped at VS since 1979! I know of what I speak! It was once glamorous. Luxurious. Decadent but with class. It oozed femininity and yet it did not support all women.

Now it is 2019--are we not past shaming body types of even gender stereotypes? Women already KNOW what femininity is--we do not need VS telling us what it is. Women breastfeed, they have C-sections, they fight putting on and taking off pounds, they are vital in the workplace and they are vital in the home and community.

And not every woman is shaped the same!!!! It's bad enough that we face social shaming every single day of our lives . We do not need it from VS when Third Love is so much better as is Aerie. We do not exist to be a warped male fantasy-we are so much more than that!

Ok-deep breathe---below is what I just told VS and their new head of lingerie, John Menas. (who replaced Jan Siegler)

I doubt they will listen so it shall be interesting to watch the inheritable fall.[/i]


"[c=#BF0000]Force Ed Razek out of the company. Release all models from their contracts effective 8/1. They are not needed. Be the face of every women no matter their size, shape, or gender roles. We as women already know what sexy is. It's mid 2019, are we not past trying to define what femininity and gender roles are for women?

Stop with the casual lines. We have enough of that. It's not what we want from a lingerie store.

We do not exist to be marketed as a male's fantasy or his idea of what femininity is. We live for ourselves and we are better at it than any illusion he may have of us! Treat us a human beings and cater to what we want and need. We are not trophies for a male fantasy which has gotten rather old.

Bring back what we once loved-and still would. Second Skin Satin, the original Victoria perfume. The lines of bras and panties with ladies names for the line name. Biofit. Stop selling rubbish and catering to girls, yes girls, 8-21.

[b]Pink is NOT LIFE[/b]. One can only have so much of that. There comes an age you lose us and you do not market to us as successful adult women. Third Love and Aerie are looking better all the time and I even have serious issues with Aerie.



The Fashion show is no more. NikitaDragun ( a twitter user who did the VS show, as a transwomen BETTER than VS did last year) properly schooled you on how to that properly!

The catalog is gone. The free panties are gone as Jan wanted to make panties a business. ( a mistake) YOU DO NOT NEED supermodels!!! You need women being exactly that IRL in ads. You have lost touch with women and what had made you a great store decades ago. Luxury left your store in the 1980's. The feeling that VS was something special left long ago as well as line after line, that women loved, was discontinued by those who were clueless as to what we loved to shop for.

Getting rid of bigoted, short sighted, narrow minded Ed Razek is the first step as his vision is one women do NOT embrace. He had his day and contributed a lot but dinosaurs such as him are extinct. Or should be. John, good luck. Make VS what it once was or watch it fail."[/c]

Alexis

[c=#BF0000]Ps.. By the way John, do you remember when VS used to openly market to women AND MEN? I'll remind you. This, from the inside cover of a 1982 magazine with Geena Davis on the cover.

Thank You[/c]

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SW-User
I can remember the days of being "too big" for their line & wishing for a day I finally could finally fit. Now that I'm much smaller, I [b]still[/b] don't come out of there feeling sexy. Due to my upper body being so fit on my otherwise tiny frame (especially that area now), the only bra's that fit, somewhat correctly, aren't sexy. I'm limited to that one style that has 5 color choices, offers nothing cute or frilly, and many have that stupid elastic band with their logo as straps. Forget trying to buy a teddy that fits, the same.馃檮馃え

I have some PINK items, but really miss their sexy Venus line...I really loved those jeans( perhaps it's just those they don't carry, but I think Venus is gone)... I still agree with you..focus on the lingerie instead of clothing. It's like if KFC were to start selling steak!

Keep up your advocacy spirit, chickie!!
@SW-User Thank You for your encouragement! I am an advocate for a few issues but they are ones I have to believe in. This is one of those as I have seen her tears up close.

Ah! The unsexy colors. We all have a few of those! I hate the band that is on the PINK line of Hipsters and not the VS Cotton line. I may as well men's BVD's! (and in truth that may be WHO they are marketing to with that liner and style)

I have no issue with the PINK nightwear line. But the rest is just basic overkill and enticing pre teens and teens. Also FEELING SEXY is something that is in decline. We may feel that while in a store with like minded shoppers. We, as women, are great at networking as we shop! However when we get home and get to the business of everyday living do we feel that way then? I suspect if women ask themselves that the reply is often no.

They are losing ground to Third Love and Aerie and they lack solutions. The solutions are not that difficult. Reconnect with thew consumer you drove away by offering what THEY ONCE LOVED! Bring in new women, whatever size she is and no matter how she relates as one. You do that by being all inclusive. We do not need supermodels telling what we need and how we need to look.

Remember the scents we used to buy there 30-35 years ago? They are gone. (In truth Rapture can be found in stores now and again) Victoria, as it was then was to die for! Now so many are just too sweet or we tire of them quickly.