@xRedx It is. In fact according to a market research survey, 62 percent of people who buy kosher foods do so for quality reasons, while 51 percent say they buy kosher for its “general healthfulness.” About one-third say they buy kosher because they think food safety standards are better than with traditional supermarket foods. Only 15 percent of respondents like myself say they buy kosher food because of religious rules, but those other reasons come into play for me,