At my work, the marketing department churns out content that might be best described as pandering to the "'white Instagram woman" audience

Each advert always showcases a 20 something woman, dressed colorfully and chattily making things go brrrrrr around her in a vaguely professionally office that seems to be powered solely by her dynamism, and then cut to the obligatory shot of her walking her pet doggy and biting into something gooey and inhaling a coffee.

I have a theory though, nobody enjoys this kind of advertising at all, not even the target audience. My gut feel of the whole "I just happened to look effortlessly fantastic for this selfie in my perfect house" persona is everyone knows it's a vacuous ditzy stereotype, but the flex is being able to pull off the image. To "sell" the image back to the audience is eye-rollingly insulting. The people who are playing that game know it's a game, it's like trying to bullshit a bullshitter