Retail is dead end

They are because they are got too comfortable doing what they did or do. They never thought of doing something different. When some cash flew in, that's it, but to be honest, you can't live your whole life doing those A to B jobs. Either you skill up and do things that are in demand, or get completely wiped out. Sounds harsh, but that's what it is. The only way to survive in today's world is never getting too comfortable and keep changing and learning.